Deckers Brands logo
Deckers Outdoor Corporation
NYSE: DECK · Deep Dive · October 16, 2026
Price — close, Thu Oct 15, 2026
$86.58
+4.54% on the day · USD
Market cap
$11,810.7M
136.41M shares · Q1 FY27 10-Q cover (Jul 9, 2026)
Enterprise value (EV)
$10,208.2M
Market cap less $1,602.6M net cash
52-week high
$122.29
−29.2% below it
52-week low
$77.20
+12.2% above it
Quality
Two premium footwear brands compounding at premium economics: revenue +14.8%/yr FY2022–FY2026, gross margin (GM) 57.7%, operating margin 23.1%, $1,602.6M of net cash against zero funded debt.
Moat
Brand plus distribution discipline — rationed HOKA doors, full-price UGG architecture, pricing power proven under tariff stress. No patents, no lock-in: the live threat is fashion rotation in running and a U.S. slowdown hitting the 58.3% wholesale channel.
The bar
Owner earnings (OE) — trailing-twelve-month (TTM) free cash flow (FCF) $1,117.8M − stock-based compensation (SBC) $46.8M = $1,071.0M — must shrink −2.1%/yr for ten years to earn a 10% return. Delivered instead: revenue +14.8%/yr and owner earnings +35.4%/yr (FY2023→FY2026, clean base). competitive advantage period (CAP) ≈ 0 years — the price embeds decline, not a growth period.
Management
B+ — guidance A− · execution A− · candor A− · capital allocation B+ · alignment C+.
Next print
Q2 FY2027, Thu Oct 22, 2026 after the close — resolves whether HOKA's slowest print (+7.7% in Q1) was shipment timing or the glide steepening.
Top unverifiable
HOKA wholesale door counts: management refuses to disclose them, so a U.S. wholesale destock cannot be monitored from outside — the one fact that would most change this read.
Downside flag
Two-brand concentration: 97.5% of revenue; an earnings halving in either brand alone removes ~5% of the EV's entire earnings base; there is no third engine (Other brands fell $241.9M → $146.2M, FY2024→FY2026).
How to read this page — Step 1: what the price requires. Step 2: what the record supports. Step 3: what would change the read. Step 1 solves for one unknown from the company's own record; no analyst estimates are used anywhere on this page.
Catalyst calendar
DateEventDebate it resolvesDeciding threshold
Thu Oct 22, 2026Q2 FY2027 printHOKA glideHOKA ≥ +8% pass / ≤ +5% fail; revenue ≥ $1,490M
Late Jan 2027Q3 FY2027 printGuided second-half (H2) accelerationHOKA ≥ low-double digits for the quarter
May 2027Q4 FY2027 + FY2028 guideFY2028–30 frameworkHigh-single-digit revenue growth, low-20s%+ operating margin

This page is refreshed after each print, and each print is scored against the checkpoint thresholds at the bottom of the page.

The price pays for a decade of decline;

the record is a decade of delivery.

The bar is −2.1%/yr owner-earnings growth for a decade, CAP ≈ 0 years. The record is +14.8%/yr revenue compounding and a guidance machine that has beaten every full-year guide it has issued across 12 quarters. The gap between those two sentences is the thesis.

Key debates

Four debates decide this stock — and only one is truly open

DebateWhat the price assumesWhat the record showsResolving event + dateWhat would change the read
MOAT — “Is HOKA's glide a glide, or a cliff edge?” (THE contested driver) Deceleration continues through the low-double-digit guide toward low-single digits and stays there +46% → +24% → +15.9% → low-double digits guided; slowest print +7.7% (Q1 FY2027) blamed on shipment timing; sell-through ahead of sell-in (Caroti, Oct 23, 2025) Q2 FY2027 print, Thu Oct 22, 2026 Two straight prints at ≤ +5% would convert glide to cliff; ≥ +8% on Oct 22 keeps the glide intact
MOAT — “Is UGG a seasonal boot or a year-round franchise?” Discretionary, weather-exposed demand fades back toward its FY2023 decline (−2.7%) Re-accelerated to +13% (FY2025) and +8.2% (FY2026) at a 59.3% brand gross margin; the seasonal-to-year-round transition already happened Q2 FY2027 print, Thu Oct 22, 2026 (UGG ≥ +4% pass / ≤ +1% fail) A sub-+1% UGG print into its peak season reopens the cyclicality case
QUALITY — “Does the tariff shield hold at full-year rates?” Pricing power that produced a ~$25M net FY2026 tariff cost breaks when rates persist — and management's own 20% Vietnam scenario carried a $185M gross cost Gross estimates $110–185M were mitigated to ~$25M net; the FY2027 guide already assumes the 10% Vietnam rate holds all year and no refund (refunds are being pursued; none is assumed); gross margin still guides down to ~56.5% on freight and input costs, with freight and Middle East shipping disruption already cited in that guide Tariff language at the Oct 22 print (any new FY2027 gross figure > $150M, or a tariff-cited margin guide cut, is the fail signal) Management quantifying a gross cost above its own prior $185M scenario, or guiding margin down on tariffs specifically
QUALITY — “Is the U.S. stall contained?” Domestic +0.2% (FY2026) is the start of a broader demand break in the 58.3% wholesale channel International grew +26.8% in FY2026 to 42.0% of sales against a stated ~50% ambition; inventory fell −4.9% year over year (YoY) at the seasonal peak Q2 FY2027 print + Sep 30 inventory (≤ +5% YoY pass / > +12% fail) Inventory building double-digits while domestic stalls = a destock arriving unmonitored
Thesis — the drivers

Three drivers are settled by the record; HOKA's glide is the fourth

  • HOKA growth — CONTESTED (the turbo trigger; the one variable this page is about).
  • UGG year-round demand — SETTLED by the record (+13% FY2025, +8.2% FY2026, 59.3% brand gross margin).
  • Margin structure — SETTLED within a band (gross margin 51.0% → 57.7% across FY2022–FY2026; FY2027 guided ~56.5%, guided down on freight and input costs — freight and Middle East shipping disruption already cited in the FY2027 margin guide).
  • Capital return — SETTLED ($4,679.2M authorization remaining; the FY2027 earnings per share (EPS) guide itself assumes buybacks ≈ 80% of free cash flow; the share count has fallen every year, 161.9M → 136.7M period-end; at $86.58, each $1B repurchased removes ~8.5% of the share count).

The record settles three of the four. The page is about the fourth.

Against the bar stands a delivery record with no guide cut in 12 quarters: FY2025 and FY2026 both beat their initial and final full-year guides on revenue, gross margin and EPS, and FY2027 is guided to revenue +7–8% with EPS already raised once. The tariff record, in management's own numbers, ran from a ~$150M gross estimate to ~$25M net delivered — with the explicit caveat that the net figure is not the run-rate if tariffs persist (the full bar arithmetic is in Reverse discounted cash flow (DCF)).

Beyond FY2027, management has laid out a FY2028–30 framework: high-single-digit revenue growth, operating margin in the low-20s percent or better, and low-double-digit EPS growth with buybacks. There is no investor day — strategy is communicated only through earnings guidance, and that framework is scored at the checkpoints below.

Bear — first body argument

The kill attempt: a glide that may be a cliff, a stalled U.S. engine, and insiders who sold the top

  1. HOKA's glide path is the whole debate, and the last print was the slowest. Growth has stepped down every year — +46% → +24% → +15.9% → low-double digits guided — and Q1 FY2027 printed +7.7%, below the guide's own trajectory, explained as shipment timing with the recovery pushed to H2. At 47.7% of revenue there is no offset — Other brands shrank −39% in two years.
  2. The U.S. engine stalled while the tariff bill was paid with pricing. Domestic revenue grew +0.2% in FY2026; wholesale is 58.3% of sales and HOKA door counts are undisclosed, so a U.S. wholesale destock cannot be monitored from outside. The FY2026 tariff outcome (~$25M net) was achieved with price increases and timing, and management itself warns the net figure is not the run-rate if tariffs persist: the FY2027 guide assumes a 10% Vietnam rate all year and no refund, while the 20% scenario management itself modeled carried a $185M gross cost. Gross margin already guides down (57.7% → ~56.5%).
  3. Insiders voted with their feet. Across two years insiders sold $27.77M against $0.20M bought — ~139×. The chief executive officer (CEO) sold non-plan shares at $175.73 three months into the job and plan shares at $208.34, the window's highest insider price; directors and officers own 0.4%. The company's own FY2025 buyback vintage averaged $149.21 and is deeply underwater, and even the FY2026 vintage at $102.43 is ~15% underwater at $86.58. If earnings shrink toward the priced-in path, the same machine is retiring shares in a shrinking business.
Bull — mapped to the kill attempt

The guide has never been missed, the bar is below zero, and the buyback pays for the wait

  • Answers Bear #1: the priced-in scenario requires the guidance machine to break. FY2025 and FY2026 both beat their initial AND final guides on revenue, gross margin and EPS. The FY2027 guide — revenue $5.86–5.91B (+7–8%), EPS $7.35–$7.50 — was struck after absorbing a ~150 bps (basis points) tariff headwind in Q1 with gross margin still +60 bps YoY.
  • Answers Bear #2, concedes the monitoring gap: international +26.8% (FY2026) is the offset engine, and HOKA is deliberately under-distributed — doors rationed on productivity; Caroti, Oct 23, 2025: Sell-throughs are stronger than sell-in. UGG, at $2,751.7M TTM and a 38.2% segment margin, already made the year-round transition. Conceded: door counts are undisclosed, so the wholesale channel cannot be monitored from outside.
  • Answers Bear #3, concedes the FY2025 vintage: the FY2025 buyback overpaid ($149.21 average) — conceded. But the record since: no insider sales at all after Feb 13, 2026 through the slide to $77.20; FY2026 bought 10.5M shares at $102.43 with the biggest quarter at the $92.36 trough; $1,602.6M net cash, zero debt, and a $4,679.2M authorization ≈ 40% of market cap — at $86.58, each $1B repurchased removes ~8.5% of the count. If operations merely match the negative bar, the ~+4%/yr shrink compounds per-share value on top.
The business, in plain words

Two brands are 97.5% of the company — HOKA runs, UGG comforts, Teva is the remainder

Deckers Outdoor Corporation (NYSE: DECK), headquartered in Goleta, California, designs and sells premium footwear through two global brands and a third smaller one. HOKA — $2,637.7M of TTM revenue — sells maximal-cushion running and outdoor shoes through run-specialty stores, sporting-goods wholesale, and its own stores and website. UGG ($2,751.7M) sells sheepskin boots and an expanding year-round line of slippers, sandals, and apparel-adjacent footwear. Teva (sandals) is the remainder, sitting inside an “Other brands” segment of $137.8M TTM after Sanuk was sold on Aug 15, 2024 and Koolaburra and AHNU were wound down across FY2025–FY2026. Teva's last disclosed standalone figure is FY2024 revenue of $148.5M — 61% of that year's $241.9M Other brands total; it has not been broken out since, which is why the "no third engine" claim above rests on the segment total, not on a current Teva line.

Products are made by independent manufacturers, primarily in Vietnam and elsewhere in Asia; Deckers owns no factories. Sales split 58.3% wholesale / 41.7% direct-to-consumer (DTC), and 58% U.S. / 42% international. The company has no funded debt, $1,602.6M of cash, and has never paid a dividend — cash comes back to shareholders exclusively through share buybacks.

Chief Executive Officer (CEO) Stefano Caroti has run the company since Aug 1, 2024 — an internal promote who previously ran omni-channel and briefly HOKA itself. He succeeded Dave Powers, who retired cleanly: no executive-chair or consulting role, and he left the board in Sep 2025. The fiscal year ends March 31, so FY2026 is the year ended March 31, 2026, and the most recent reported quarter is Q1 FY2027, ended June 30, 2026.

Financials — the series

The series: +14.8%/yr revenue compounding with gross margin up 6.7 points

The rows that decide the thesis ($M except margins and shares)

LineFY25FY26TTM
Total revenue4,985.65,472.35,527.3
HOKA revenue2,233.12,587.32,637.7
UGG revenue2,531.42,738.82,751.7
Gross margin57.9%57.7%57.8%
Owner earnings920.41,052.51,071.0
Period-end shares150.2M140.0M136.7M

The full series is the reference table below; the charts between Management and Moat show the same three shapes.

Margin defense, in management's own Q1 FY2027 bridge: full-price/mix +~110 bps while absorbing a ~150 bps tariff headwind, closeouts +~60 bps, FX (foreign exchange) +~40 bps — gross margin still rose +60 bps YoY.

The last four quarters: growth gliding down, margins holding

MetricQ2 FY26Q3 FY26Q4 FY26Q1 FY27
Revenue $1,430.8M+9.1% $1,957.5M+7.1% $1,119.4M+9.6% $1,019.5M+5.7%
HOKA growth +11.1% +18.5% +14.5% +7.7%
UGG growth +10.1% +4.9% +9.2% +4.9%
Gross margin 56.2%+0.3 pts 59.8%−0.5 pts 57.6%+0.9 pts 56.4%+0.6 pts
Diluted EPS $1.82+14.5% $3.33+11.0% $0.96−4.0% $0.94+1.1%

Each value carries its same-quarter YoY change, colored. Guided for Q2 FY2027 on the Q1 call: revenue ~+5% (≈$1.50B), HOKA high-single digits, UGG mid-single digits, EPS $1.73–$1.78.

The full series — FY22–FY26 + TTM ($M unless noted)

Fiscal years end March 31; TTM is the twelve months ended June 30, 2026. The final column is the FY2026 year-over-year change — the table's one signed-change column.

LineFY22FY23FY24FY25FY26TTMFY26 YoY
Revenue by brand
HOKA891.61,412.91,806.72,233.12,587.32,637.7+15.9%
UGG1,982.01,929.22,239.12,531.42,738.82,751.7+8.2%
Other brands276.8285.2241.9221.2146.2137.8—
Total net sales3,150.33,627.34,287.84,985.65,472.35,527.3+9.8%
Channel and geography
Wholesale1,936.72,160.72,432.32,855.93,208.13,222.5—
Direct-to-consumer1,213.61,466.61,855.52,129.72,264.22,304.8—
Domestic2,167.82,451.52,863.73,186.73,191.53,207.7+0.2%
International982.51,175.81,424.11,798.92,280.82,319.6+26.8%
Profitability
Gross margin51.0%50.3%55.6%57.9%57.7%57.8%—
Operating income564.7652.8927.51,179.11,262.91,252.9+7.1%
Operating margin17.9%18.0%21.6%23.6%23.1%22.7%—
Net income451.9516.8759.6966.11,024.11,014.8+6.0%
Diluted EPS$2.71†$3.23$4.86$6.33$7.02$7.05‡+10.9%
Cash flow and owner earnings
Operating cash flow (OCF)172.4537.41,033.21,044.51,182.01,193.7—
Capex51.081.089.486.284.675.9—
Free cash flow121.3456.4943.8958.41,097.31,117.8+14.5%
Stock-based compensation26.826.937.337.944.846.8+18.2%
Owner earnings94.5429.5906.5920.41,052.51,071.0+14.4%
Buybacks and share count
Dollars repurchased356.7297.4414.9567.01,075.11,230.3+89.6%
Average price paid$56.96†$53.39$96.74$149.21$102.43$101.78—
Diluted shares166.7M†160.1M156.3M152.7M145.8M~143.0M‡—
Period-end shares161.9M†157.1M†153.6M150.2M140.0M136.7M—

FY2022 operating cash flow ($172.4M) was a working-capital trough, so FY2022-anchored cash-flow growth rates are flattered; on the clean FY2023 base, free cash flow compounded +34.0%/yr and owner earnings +35.4%/yr to FY2026.

† Split-adjusted arithmetically from the pre-split FY2022 filing (6-for-1 split, Sep 13, 2024). ‡ TTM EPS is the sum of the four filed quarterly EPS figures and TTM diluted shares their simple average — approximations, flagged as such; no model input depends on them.

Balance sheet health

Zero funded debt and $1.6B of cash — the balance sheet is not part of the debate

$1,602.6M
Cash at Jun 30, 2026 — money-market funds and deposits
$0
Funded debt — no term loans, notes, or bonds outstanding
−4.9%
Inventory year over year at Jun 30, 2026 ($807.6M) — the seasonal peak date
$4,679.2M
Buyback authorization remaining at Jul 9, 2026 — ≈40% of the market cap, no expiry stated

Deckers carries no funded debt at all. Borrowing capacity is two undrawn revolving facilities: the Primary Credit Facility, $400M at Jun 30, 2026, upsized to $500M and extended to Aug 27, 2031 by the Aug 27, 2026 First Amendment, and a China facility of ≈$43.5M — both $0 drawn. Operating leases of $472.3M are excluded from the enterprise value (EV) bridge per house convention and sized in the Reverse DCF memo; a $3.2M supplier-finance obligation sits in payables and is not debt. Stockholders' equity was $2,301.7M at Jun 30, 2026.

Enterprise value bridge ($M)

Market cap11,810.7
Less: net cash−1,602.6
Enterprise value (EV)10,208.2
Memo: EV incl. operating leases10,680.5

Buyback authorization history: $261M (2019) + $750M (2021) + $1,200M (2022) + $2,250M (May 21, 2025) + $3,500M (May 20, 2026), no expiry. $4,679.2M remained at Jul 9, 2026 (≈40% of market cap).

Reverse DCF · What's priced in

What you must believe: a decade of decline

Inverting the price: for the enterprise value of $10,208.2M to be fair at a 10% required return, Deckers' owner earnings — free cash flow minus stock-based compensation — must compound at:

The priced-in bars, by base

Reported owner earnings, TTM ($1,071.0M) — flat bar
−2.1%/yr
FY2026 owner earnings ($1,052.5M)
−1.9%/yr
Normalized owner earnings — trailing-3-year aggregate OE margin 19.5% × TTM revenue = $1,079.3M
−2.2%/yr
Memo — raw FCF, TTM $1,117.8M (SBC not subtracted)
−2.7%/yr

The three owner-earnings bases cluster within 0.4 points — there is no distortion to normalize away (SBC is 0.8% of revenue).

Turbo trigger: HOKA's growth path decides this valuation. Margin cannot rescue or ruin it — across a mature owner-earnings margin range wider than any delivered year (15% to 23%), the required revenue path moves only from +0.4%/yr to −3.8%/yr, and every point on it is at or below zero growth. The shrink assumption moves the total bar between −4.1% and −6.0%/yr without changing its sign. Only HOKA's trajectory — 47.7% of revenue — swings the answer between decline and delivery.

Credited bars — credit earned

At a demonstrated 2%/yr net shrink the required TOTAL owner-earnings growth is −4.1%/yr; at 4%/yr, −6.0%/yr. Demonstrated shrink: period-end count −4.5%/yr FY2024→FY2026 and −6.8% in FY2026 alone; diluted count −3.3%/yr FY2022→FY2026.

Competitive advantage period (CAP)
≈ 0 years
Terminal value share of EV
41.6%
Implied terminal EV / EBIT
10.9×
Owner-earnings yield on EV
10.5%
TTM buybacks / market cap
10.4%/yr

CAP ≈ 0 years: at +12%, +15% and +20% growth, today's owner earnings capitalized at terminal terms alone — 12.75× = $13.7B — already exceed the entire EV. terminal value (TV) = 41.6% of EV; implied terminal EV/EBIT (earnings before interest and taxes) 10.9×.

What you must believe — mature OE margin → required 10-yr revenue growth

Mature owner-earnings marginRequired revenue growth, 10 yrsContext
15%+0.4%/yrBelow every year since FY2024
~19.5%−2.2%/yrThe trailing level
23%−3.8%/yrAbove any delivered year

Delivered revenue compounding: +14.8%/yr FY2022→FY2026; FY2027 guided +7–8%.

Sensitivity — reported TTM OE base

Required return (hurdle)8%9%10%11%12%
Flat bar−5.6%/yr−3.8%/yr−2.1%/yr−0.5%/yr+1.0%/yr
Terminal growth1%2% (base)3%
Flat bar−1.4%/yr−2.1%/yr−3.0%/yr

Memo: solving on EV incl. operating leases ($10,680.5M) moves the bar to −1.5%/yr. Yields: TTM owner earnings = 10.5% of EV; TTM buybacks $1,230.3M = 10.4% of market cap per year at the current pace.

Concentration, sized against the EV

  • Two brands are the company. HOKA $2,637.7M (47.7%) + UGG $2,751.7M (49.8%) = $5,389.5M, 97.5% of revenue. FY2026 segment income: HOKA $911.0M (35.2%), UGG $1,045.3M (38.2%), Other $16.4M — before unallocated enterprise costs of ~$709.8M (HOKA+UGG = 155% of consolidated operating income). Allocated at the consolidated TTM OE margin (19.4%), HOKA ≈ $511M and UGG ≈ $533M of owner earnings.
  • Channel and geography: wholesale 58.3% / DTC 41.7%; international 42.0% (+26.8% FY2026) vs domestic +0.2%.
  • Tariffs: gross estimates $110–185M (1.1–1.8% of EV), net ~$25M delivered.

Model assumptions: 10% hurdle, 10-year window, 2% terminal growth, terminal OE multiple 12.75× (return on invested capital faded to cost of capital), no exit multiples, no analyst estimates, solves on EV $10,208.2M.

Management quality

An A-tier operating record, capped at B+ by a 139-to-1 sell-to-buy record

B+

Stefano Caroti (CEO since Aug 1, 2024) and chief financial officer (CFO) Steven Fasching run a guidance machine that has not cut a guide in 12 quarters. What holds the grade at B+ is not operations — it is the Form 4 record.

Guidance credibilityA−
ExecutionA−
CandorA−
Capital allocationB+
AlignmentC+

Guidance A−. Zero cuts in 12 quarters; FY2025 and FY2026 both beat their initial and final guides on revenue, gross margin (GM) and EPS. The blemish: FY2026's full-year guide was withheld for two quarters amid tariff uncertainty — an availability gap counted here, with the candor of withholding rather than guessing scored there.

Execution A−. HOKA compounded +30.5%/yr FY2022–FY2026 under a deliberately rationed wholesale-door strategy; UGG was re-accelerated from −2.7% (FY2023) to +13.1% (FY2025) at a 59.3% brand gross margin; consolidated gross margin added 6.7 points (51.0% → 57.7%); inventory fell −4.9% YoY at the seasonal peak; Sanuk was sold and Koolaburra/AHNU exited with no material exit costs. Debits: domestic revenue +0.2% in FY2026, and HOKA's slowest print (+7.7%, Q1 FY2027) still to be explained by the Oct 22 print.

Candor A−. Management withheld the FY2026 guide rather than guide blind, and labeled the $150M tariff figure gross when pressed — Fasching, May 22, 2025: The $150 is a gross number. They called their own Q2 FY2026 favorability tariff timing that would reverse, paired the ~$25M net tariff figure with a “not the run-rate” caveat, and put U.S. consumer pressure on the record — Fasching, Oct 23, 2025: the U.S. consumer is a little bit more pressured. Debits: no investor day in 24 months; HOKA door counts refused.

Capital allocation B+ — two vintages. FY2025: 3.8M shares at a $149.21 average, bought into strength — deeply underwater. FY2026: 10.5M shares at $102.43, the biggest quarter at the trough (3.77M shares at $92.36 in Q3 FY2026); Q1 FY2027 continued (3.26M at $103.79). The board enlarged the authorization twice instead of slowing into the drawdown, and the FY2027 EPS guide assumes buybacks ≈ 80% of free cash flow. Even so, at $86.58 the FY2026 vintage is ~15% underwater — FY2025's vintage is why this is B+, not A−.

Alignment C+ — the Form 4 record. Across Oct 2024–Oct 2026 (143 filings), insiders sold $27.77M against $0.20M bought — ~139×. The only open-market purchase was Board Chair Cindy Davis's $0.20M buy — 1,825 shares at $109.76 on Jun 6, 2025. CEO Caroti sold 15,000 shares non-plan at $175.73 on Nov 19, 2024, three and a half months into the job, and 14,274 more under a plan at $208.34 on Dec 11, 2024 — the window's highest insider price. Former CEO Dave Powers was the largest seller ($9.60M). Directors and officers own 0.4%. Mitigants: zero pledges or prepaid forwards (policy prohibits them); pay is performance-weighted, though quantum is full (Caroti FY2026 comp $11.90M, pay ratio 231:1, say-on-pay ~89.7% at the Sep 2026 meeting, from 92.7%); and no insider sales at all after Feb 13, 2026.

People (Fisher 5): an internal promote (Caroti, omni-channel, briefly HOKA) succeeded a clean retirement — Powers took no executive-chair or consulting role and left the board in Sep 2025; succession was orderly and disclosed a year ahead (8-K, Feb 1, 2024).

Fisher's capstone — integrity, assessed on behavior: candor in words is A− (guides withheld rather than invented, tariff figures labeled gross when pressed); the Form 4 record is the deeds ledger, and it caps this grade at B+ until the buying side of it changes.

Charts · Qualtrim

Three shapes: revenue up, cash up, count down

Figure 1: Revenue, annual
Qualtrim chart of Deckers annual revenue, 1993–2026, bars climbing to $3.15B in fiscal 2022 and $5.47B in fiscal 2026
Revenue compounded +14.8%/yr for four years — the priced-in path at current margins is −2.2%/yr.
Source: Qualtrim
Figure 2: Free Cash Flow, annual
Qualtrim chart of Deckers annual free cash flow, 1993–2026, a trough of $121M in fiscal 2022 rising to $1,097M in fiscal 2026
Free cash flow went from a $121M trough year to $1,097M; the owner-earnings base is this series minus stock-based compensation.
Source: Qualtrim
Figure 3: Shares Outstanding, annual
Qualtrim chart of Deckers annual shares outstanding, 1993–2026, declining in a long staircase to about 146M in fiscal 2026 on the chart's weighted-average basis
The count fell every year — 161.9M to 140.0M period-end — which is why the credited bar, not the flat bar, is the demonstrated path.
Source: Qualtrim
Durability — Fisher's questions, in order

The moat is discipline, not lock-in — and it is re-won every product cycle

  1. Runway + successor products — ANSWERED: HOKA broadening categories and international moving toward a stated ~50% ambition (42.0% now, +26.8% FY2026); UGG's year-round franchises are the delivered successor line.
  2. Innovation productivity — THIN: Bondi/Clifton franchises must be re-won each cycle; the record shows sell-through strength but no disclosed R&D-effectiveness measure to grade.
  3. Go-to-market quality — ANSWERED, with one UNANSWERED sub-item: doors rationed on productivity and sell-through ahead of sell-in; but HOKA wholesale door counts are refused — UNANSWERED, and routed to the Downside Checklist.
  4. Margin level + its defense — ANSWERED: gross margin 51.0% → 57.7% (FY2022→FY2026); the defense, in management's own Q1 FY2027 bridge: full-price/mix +~110 bps while absorbing a ~150 bps tariff headwind, closeouts +~60 bps, FX +~40 bps.
  5. People — ANSWERED (see Management): orderly internal succession; depth below the CEO is thin in the public record.
  6. Industry-peculiar edge — ANSWERED, stated plainly: premium price architecture in two distinct categories; there is no patent, network or switching-cost edge, and the page claims none.

Teva's standalone economics — UNANSWERED: not disclosed after FY2024 (inside Other brands, $146.2M FY2026 and shrinking).

The caveats stand: fashion cycles are fast and HOKA's share is re-won each product cycle; UGG demand is discretionary and season-exposed; Q3 is the peak quarter.

Downside checklist — the veto gate

The veto gate: five ways this becomes a known-type mistake

Valuation
  • “Paying for growth the record can't support” — PASS: the price requires decline (−2.1%/yr), not growth.
  • “A flattered base doing the arguing (trough-year compounding)” — FLAG, contained: FY2022 was a working-capital trough ($172.4M operating cash flow (OCF)); the page argues from the clean FY2023 base (+35.4%/yr owner earnings) wherever the base matters.
Leverage
  • “Funded debt” — PASS: $0; both revolvers undrawn.
  • “Hidden leverage” — PASS: operating leases $472.3M are sized on the page and bridged as a memo (bar −1.5%/yr including them); supplier finance is $3.2M, a payables item.

Leverage misjudged is Pabrai's own repeated mistake — checked twice here.

Management & ownership
  • “Insiders selling while the story is told” — FLAG: $27.77M sold vs $0.20M bought (~139×) across two years; the CEO sold non-plan three months into the job and at the window's highest price under a plan. Mitigants on the record: no pledges or prepaid forwards (policy prohibits them) and no insider sales at all after Feb 13, 2026.
  • “The buyback overpaying at strength” — FLAG: the FY2025 vintage averaged $149.21 into strength and is deeply underwater; the FY2026 vintage ($102.43, biggest quarter at the $92.36 trough) is the counter-example, and it too is ~15% underwater at $86.58.
  • “Pay quantum drifting from delivery” — FLAG: FY2026 cash incentive paid 152–173% of target on delivered beats, but total CEO comp of $11.90M (231:1) is full, and say-on-pay slipped to ~89.7% from 92.7%.
Moat
  • “Two-brand concentration” — FLAG: 97.5% of revenue; an earnings halving in either brand alone removes ~5% of the EV's entire earnings base; there is no third engine (Other brands fell $241.9M → $146.2M, FY2024→FY2026).
  • “Fashion-cycle dependence” — FLAG: HOKA's share is re-won each product cycle; the glide (+46% → +24% → +15.9% → low-double digits guided; last print +7.7%) is this flag's live form — it is Debate #1 and Checkpoint #2.
  • “Single-geography manufacturing” — FLAG: production concentrated in Asia, Vietnam principal; management's own 20% tariff scenario was a $185M gross cost (the Dexter Shoes lesson: foreign-competition and sourcing exposure ends moats quietly).
Personal bias
  • “Drawdown euphoria — ‘cheap’ feeling self-evident at −29.2% off the high” — FLAG, named: a negative bar is arithmetic, not a margin-of-safety certificate; it is only low if the decline stops there.
  • “Brand affection substituting for the print” — PASS, by construction: the decisive test is numeric and dated (Oct 22: HOKA ≥ +8% / ≤ +5%), set before the print.

Three flags are live — insider selling, buyback timing at strength, and the two-brand moat itself. Each is already priced into the debates above or gated by a dated checkpoint; none is unaddressed, and the moat flag is carried in the verdict box's moat line.

Dated checkpoints

Nine dated tests — the first, on Oct 22, answers the HOKA question with a number

  1. Q2 FY2027 revenue vs ~+5% guide (≈$1,503M): PASS ≥ $1,490M; FAIL < $1,450M.
  2. HOKA Q2 growth vs guided high-single digits: PASS ≥ +8%; FAIL ≤ +5%.
  3. UGG Q2 growth vs guided mid-single digits: PASS ≥ +4%; FAIL ≤ +1%.
  4. Q2 gross margin: PASS ≥ 56.0%; FAIL < 54.5%.
  5. FY2027 guide: PASS = revenue range maintained or raised (≥ $5.86–5.91B) and EPS ≥ $7.35; FAIL = any revenue-range cut or EPS < $7.30.
  6. Buybacks + count (Q2 10-Q): PASS ≥ $250M repurchased and period-end shares ≤ 135.5M; FAIL < $150M.
  7. Inventory at Sep 30, 2026: PASS ≤ +5% YoY; FAIL > +12% YoY.
  8. Tariff language (binary): FAIL signal = any newly quantified FY2027 gross tariff figure above $150M, or an FY2027 gross-margin guide cut citing tariffs.
  9. Later: Q3 FY2027 (late Jan 2027) — HOKA must print ≥ low-double digits or the FY2027 guide's H2 shape fails; Q4 FY2027 (May 2027) — the FY2028 guide is scored against the FY2028–30 framework (high-single-digit revenue, low-20s%+ operating margin).

No investor day has been held in 24 months (verified); strategy is communicated only through guidance, and the FY2028–30 framework is scored at these checkpoints instead.

Sources

Sources and the gaps we could not close

  • Tier 1 — filings (all under central index key (CIK) 0000910521): FY2022–FY2026 10-Ks; Q1 FY2026–Q1 FY2027 10-Qs; earnings releases incl. Q4 FY2026 8-K Ex-99.1, May 21, 2026; DEF 14A filed Jul 24, 2026; 143 Form 4 filings; 8-Ks Feb 1, 2024 / Aug 31, 2026 / Sep 15, 2026; IR earnings-date announcement Oct 12, 2026.
  • Tier 2 — transcripts, Q2 FY2024–Q1 FY2027: Deckers IR webcast archive / FactSet PDFs; Motley Fool; MarketBeat — located and read from publisher transcripts.
  • Figures 1–3: Qualtrim. Price: Yahoo chart API, Oct 15, 2026 close.
  • Gaps we could not close: Teva standalone revenue undisclosed after FY2024; China-specific revenue not disclosed; Sanuk sale price undisclosed in any filing (buyer identity from the buyer's own announcement); HOKA wholesale door counts not disclosed; 10b5-1 adoption dates not stated in Form 4 footnotes; FY2022 per-share data split-adjusted arithmetically; Q4 FY2026 cash-flow splits are FY-minus-9M derivations (the Q4 P&L itself is filed).